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About CROSS Project

CROSS is a business that assists stores in learning more about the individuals who shop there. It began in 2003 in Witten, Germany. It has since expanded to assist over 800 brands across 49 countries. Crosscan has installed its systems in more than 24,000 sites, assisting stores in knowing how many individuals enter, how long they remain, and what they do while shopping.

The principal device Crosscan employs is referred to as Crosscan.io Connect. This is an online platform, so it operates in the cloud and keeps data secure. The platform gathers data from numerous sources, such as checkout systems, weather forecasts, and special sensors located within the stores. All this data enables store owners to make intelligent decisions. For instance, they can learn how many people came in, how many purchased, and how long individuals remained indoors. This assists them in planning, conserving money, and providing a better customer shopping experience.

One of the coolest things Crosscan employs is an extraordinary 3D sensor. This device can accurately count people. It can distinguish between adults and children, overlook shadows, and only count individuals in specified areas. It’s even clever enough to coordinate with other sensors in large stores so that a person is not counted twice. Above all, this system maintains individuals’ personal information securely and adheres to stringent European privacy guidelines.

Crosscan doesn’t only tally up the number of people; it also teaches stores more about the way customers move around. It can measure where individuals walk within the store and how they circulate. This generates what’s called a heatmap. A heatmap displays the most heavily traveled parts of a store in different colors, similar to a weather map. This informs store owners where to place top brands or how to reorganize the store to make shopping more convenient and enjoyable.

Shops can also find out which customers return frequently, and what they purchase every time. This is useful for preparing sales or providing special discounts to frequent customers. All this information assists shops in knowing what customers want, which can result in improved service and increased sales.

Crosscan also has something referred to as a retail index. This is an indicator for stores to compare their performance against other stores in the same category. For instance, a clothing store can check if it has more or less customers than other clothing stores in the area. Comparisons assist companies in identifying how to improve and remain ahead of the competition.

Crosscan joined another firm, Vitracom, in 2018. Vitracom was once a part of a renowned research institution in Germany. They produce highly intelligent sensors that are compatible with Crosscan’s software. With these two firms combined, both visitor counting and what they actually do in the store can be provided as a complete solution.

To make it even simpler, Crosscan also has a mobile app that is compatible with iPhones and Android phones. Store managers can use the app to see what’s going on in their stores in real time. They can receive alerts, view data, and even receive recommendations on how to do better. This is extremely useful for individuals who have to manage lots of stores or can’t be in one location all the time.

All of Crosscan’s systems are backed by a team based in Germany, but assistance is offered in nearly 50 countries. If the store needs assistance, Crosscan’s support team is there to assist quickly—generally within a day or two. The business boasts that it offers a quick and friendly service.

In simple words, Crosscan is a smart assistant for shops. It applies special tools to count visitors, observe how they shop, and provide guidance based on facts. This makes shops operate more efficiently, serve customers quicker, and make shopping fun. Crosscan’s tools are secure, reliable, and convenient to use, and that makes them ideal for companies that wish to thrive in the fast-paced world of today.

By applying Crosscan, retailers don’t have to speculate what consumers are doing—they can observe the facts plainly. This enables them to save time and money and make better decisions on a daily basis. Whether a retailer is big or small, Crosscan makes it simple to comprehend and optimize the way people shop.

Ultimately, Crosscan is not merely about counting individuals. It’s about assisting businesses to grow as a result of learning from what customers shop. It’s a potent tool that delivers actual outcomes—and assists shops in converting customers into cheerful, returning clients.