simplyBrand

simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. Most brands choose to invest a large amount of money into implementing NFC or RFID technologies into their products, but the results are still limited and the costs are still high. We will create a solution to this problem by establishing a platform with a built-in AI model and machine learning technology to identify counterfeits. In addition, two major functions will be released along the way which will result in more parties joining the platform to complete the goal of the platform evolving into a self-governed ecosystem. By combining these cutting-edge technologies with new mechanisms to govern the platform by itself, our solution is able to solve this problem effectively on a large scale.